Gender-Marketing
| Autor | (Gebundene Ausgabe) |
| Número de artículo | 9781460919 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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GenderMarketing – Wikipedia ~ GenderMarketing ist ein Ansatz zur Vermarktung von Produkten und Dienstleistungen Er zielt zum einen auf die Entwicklung und Herstellung von Produkten und Dienstleistungen die für Männer oder Frauen unterschiedliche Vorteile haben Außerdem sollen diese Vorteile bei der Bewerbung und dem Verkauf von Produkten und Dienstleistungen durch das GenderMarketing besonders herausgestellt werden Dabei werden nicht zwangsläufig traditionelle Geschlechterrollen angesprochen sondern
GenderMarketing – Rollenklischee oder geniales Marketing ~ GenderMarketing aus dem Englischen gender Geschlecht hat zwei Bedeutungen Erstens „das biologische Geschlecht“ und zweitens „das soziale Geschlecht“ Es befasst sich mit den geschlechterspezifischen Verschiedenheiten zwischen Mädchen und Jungs sowie zwischen Männern und Frauen Es beschreibt einen speziellen Ansatz bei dem die verschiedenen Bedürfnisse von Männern und Frauen oder Mädchen und Jungs bei der